Digital Lifestyle Network
An Enormous Consumer Market Opportunity, Threatened by Complexity
With the mass adoption of enabling technologies like broadband, IP-enabled devices, wireless connectivity, and user-generated media, the traditional silos of consumer lifestyle technology are collapsing. The home office. The entertainment system. Mobile communications and media. Gaming devices. All are converging into one networked Digital Lifestyle environment where consumers can take advantage of exciting new services, devices and media behaviors.
Yankee Group calls this total market opportunity “The Anywhere Economy,” and estimates its value growing from $435 billion in 2008 to almost $700 billion by 2012. Which makes the underlying Digital Lifestyle Network the platform for the next great wave of consumer technology adoption.
And creates intense urgency for companies fighting for relevance and billions in revenue tied to the Digital Lifestyle. There’s only one problem. As more and more value-added Digital Lifestyle offerings are available to consumers, the network becomes nearly impossible for the average consumer to use. It just doesn’t work. That’s when they return devices. Call your support center. Switch providers. Throw their hands in the air and walk away from new value-added services.
The increasing complexity of the Digital Lifestyle Network is a multi-billion dollar obstacle to the adoption of new consumer devices, value-added services and targeted advertising models. That’s the problem Affinegy attacks and solves with our market leading Digital Lifestyle Networking platform. With Affinegy technology…it just works.
Why Affinegy?
Affinegy is the only available home networking software platform that was designed to exploit the converged Digital Lifestyle. Our differentiation delivers a fundamentally better service experience to Digital Lifestyle consumers. And allows a broad array of market players to offer value-added Digital Lifestyle Networking services that increase revenues, profitability and customer satisfaction. Our key differentiators that enable us to deliver the “It Just Works” experience include:
- Reduced consumer burdens via highly automated and advanced network intelligence
- Management of both new and legacy network gear
- Peer-to-peer network management
- Remote network visibility and management via Web-based SAAS portal
- Deployment flexibility for customers and partners
Digital Lifestyle Perspective
“The increasing numbers and types of value-added offerings paradoxically create greater expectations from the consumer for support and hand-holding.”
— Parks Associates